What do the pros prefer? 75% say they prefer film!

It turns out that 75% of pro photographers still prefer to use film.

The article below indicates:

"The results of the U.S. survey, conducted by the Eastman Kodak Company (NYSE: EK), mirror the results of a similar survey the company recently conducted in Europe, where more than two-thirds of professional photographers surveyed plan to continue using film.

According to the U.S. survey results, more than two-thirds (68 percent) of professional photographers prefer the results of film to those of digital for certain applications including:

• film’s superiority in capturing more information on medium and large format films (48 percent);
• creating a traditional photographic look (48 percent);
• capturing shadow and highlighting details (45 percent);
• the wide exposure latitude of film (42 percent); and
• archival storage (38 percent)."

For the full article, click here: 75% Pro Photographers Still Use Film